Bertie's Vetcare+ now available in store.
- Georgia Bullimore
- Feb 21
- 4 min read
Bertie's Vetcare+ offers a groundbreaking approach to pet nutrition, using peptides to support skin and coat care, digestive health, weight control and overall well-being. These specialised recipes are formulated with carefully chosen ingredients to meet your pet's specific needs.
The unique Freshtrusion HDP process ensures that the peptides are optimally sized and highly bioavailable, improving protein digestibility and nutrient absorption. Backed by rigorous research and clinical trials, Bertie's Vetcare+ diets help to promote healthy skin, efficient digestion, and ideal weight management, providing tailored solutions for common health issues.
Freshtrusion HDP - What is it?
As with all Bertie's dog and cat foods, we source our fresh meats and fish from farms and fisheries that we know and trust, who supply human-grade fresh produce, whilst ensuring traceability. Freshtrusion HDP is the unique process of cooking our fresh meat and fish ingredients in the presence of a natural enzyme, which digests (hydrolyses) the protein into a mixture of peptides and free amino acids.
This process increases the digestibility of bio-availability of the protein, improves palatability and reduces any allergenic potential of the protein, through what we like to refer to as the Goldilocks Principle.
Goldilocks Principle explained.
A peptide is a short-chain of amino acids linked by peptide bonds.
Instinctively, most people would assume that intact protein would be best for a dog to digest as it contains all of the nutritional elements together as one chain. Similarly, you might think that individual amino acids, broken down as small as possible would be easier to absorb.
However it has been proven in research studies that the ideal digestibility and absorption rates occur in small chain peptides.
Intact protein can be described as 'too much' and individual amino acids 'too little', however, small chain peptides are 'just right', you may even call these 'perfect peptides'!

The importance of peptides for allergy management.
By using enzymatic hydrolysis, proteins can be broken down into smaller peptides which can go undetected by the pet's immune system. This means that these proteins are now less likely to cause an allergic reaction.
Dogs can experience food allergies which can result in gastrointestinal and/or dermatological signs.

What makes our recipes stand out?
Unlike many of the popular Veterinary recipes already available on the market, our recipes are made with fresh meat, as a first ingredient, and are completely grain free. We believe that if you are purchasing a premium diet for your dog then it needs to contain premium ingredients!
As an example check out the difference in ingredients between Bertie's Vetcare+ Digestive Care, and a popular market leader.
Ours:
Freshly Prepared Hydrolysed Turkey (26%), Sweet Potato, Potato, Hydrolysed Dried Turkey (11.5%), Turkey Fat (9%), Pea Protein, Lignocellulose (2.5%), Hydrolysed Turkey Gravy (2.5%), Minerals, Dried Yeast (Saccharomyces cerevisiae) (0.7%), Dried Marigold (Source of Lutein)
Theirs:
Maize, rice*, maize gluten meal*, dehydrated poultry protein*, dried beet pulp, digest, coconut oil*, minerals, animal fat, mono and diglycerides, soya oil, fish oil, inulin.
If you are feeding a Veterinary prescribed diet, have a little look at the ingredients on the back of the packaging and pop in to see how we compare.
Bertie's Vetcare+ Digestive Care.
Our Digestive Care recipe is specially formulated to support your dog's digestive health, a key factor in their overall well-being. Using hydrolysed Turkey peptides (From fresh turkey!) and collagen peptides, this recipe enhances nutrient absorption, protects the intestinal barrier and supports gut health. Crafted using our Freshtrusion HDP process, it ensures high digestibility and bio-availability of nutrients. The inclusion of key post biotics further boosts gut health, immune function and reduces faecal odour!
This recipe is Veterinary Approved, and ideal for dog's with sensitive stomachs, ensuring they remain happy and healthy.

Bertie's Vetcare+ Skin & Coat Care
A dog’s skin and coat condition and appearance serve as immediate indicators of their overall health and well-being.
Canine dermatological disorders have been recognised by veterinary surgeons as a major issue in small animal practice. Bertie's Vetcare+ Skin & Coat Care has been created to support skin and coat health with all important ingredients such as collagen and optimal levels of Omega 3 & 6.
75% of pet owners who participated in our feeding trials saw improvements in their dog's skin and coat conditions.

Bertie's Vetcare+ Weight Control & Joint Care.
This specially formulated diet harnesses the power of peptides to help manage weight and support joint health.
Our research, studies and findings confirmed there is a need in the market for a veterinary approved recipe, made with perfect peptides!
This recipe is made using our unique Freshtrusion® HDP process to maintain a healthy weight in dogs which is crucial for their long-term health and happiness.

All three recipes are now available in store in 1.5kg bag sizes and available to order in 10kg bags. Pop in store to speak to a member of staff for more information about the range and pick up a free sample!
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